The Economist
Interpret the World
Any writer in his right mind would give an arm and a leg to write for The Economist.
So, when a brief for the launch of the magazine found its way to my boss's desk, I did what any self-respecting writer would do - I begged.
The idea for the campaign, 'Interpret the world' traces its roots to the fact that it is not a business magazine, as it is widely perceived to be, but a publication that covers a range of topics such as art, music, culture, global happenings etc.
To illustrate this fact creatively, we depicted the modern interpretation of several global and topical phenomenon prevalent at the time.
FYI - This was produced a decade ago, which is why some of the topics covered in the ads may feel a little anachronous today.
Not a part of the launch ads, this ad was the result of a media buy the client had in an investor journal.
The brief: Let investors know that The Economist can help them make smarter, more informed decisions.
